The EsthenUnited States' Latino population is a central force for its economy, and he consumer spending impact of the Latino population is growing faster than any other racial or ethnic group. However, the American economy does an exceptionally poor job of serving this population.

Today, a consultant and an entrepreneur bring us two facets of the argument for why prioritizing Latino consumer spending is so important for the American economy at large.

Music by Drop Electric. Find us: Twitter / Facebook / Newsletter.

Subscribe to our show on Apple Podcasts, Spotify, PocketCasts and NPR One.

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.